Chocolate Marketing – Experiencing the Essence of Life in Retail

Kenton VerhoeffDaring to feel the exuberance of youth as you capture the essence of life is a joy few learn to experience.

When I awakened this morning I had this ominous feeling that life has passed me by. The reluctance of awakening after a bad dream to a world of terror, the struggles that have become a life lived in agony, feelings of abandonment and the terror of losing a family member can be overwhelming within a moment where you’re unsure if it was a dream or reality. Dawn sets us up for the day. Either the joy of awakening fully rested and ready to face the day or frightened by the last exploration of the unconscious mind, shocked into wakefulness by an unusual emotional response.

Life traumas can be an experience worthy of overcoming.

As a young mother, I opted not to give title to a learning disorder that could hold my young son back from learning. Recognizing a learning disability was different from giving it a title. I chose not to name it and not to disguise the act of learning as an illness that might prevent educating him in the usuall ways of education. He overcame the limitations and developed a real insight into himself and others based on what many accepted as the limitation. He learned to overcome, grew in strength and natural adherence to fundamental learning. His very weakness became his strength.

When others began to name Traumatic Stress Disorder as a destination where life had taken them, I backed out of that roadway and took a different route. I’d been abandoned, I had the option to overcome that struggle as a woman, I could leave it behind and move beyond that trauma of being rejected. A serious woman with a dedicated heart, I believed that I could live a joy filled life without the diagnosis. Joy filled was the key. I filled up my life with laughter, expectation and light. When the traumatic moments come, I look for the escape route where the light of joy gleams brighter than the darkness of gloom. My weakness became my strength.

Promise, the essence of life shines through with hope and joy.

Chocolate
Chocolate Marketing Concepts fill up the moment. A basic principle of life that if you fill up the gaps in life with joy and hope, laughter becomes the more prevalent experience, and a life of exuberance is the perception. We make the choice. A life of abundance doesn’t happen by accident and those who recognize that precept greet the day with fulfillment, even when they are momentarily overcome by the trauma of life’s discourse.

Recently, I met a young woman who works in retail. The exuberance and energy with which she does her job shine through in her demeanor and attitude. She’s consistently joyful and provocative, drawing in buyers with her friendly and humorous persuasion. On the edge of flirtatious, she dares people to walk past her without smiling, demands that people stop and take notice of her product with an energy that attracts them to her. From the front of a Big Box Store, you can hear people laughing as they walk away with her product, tucked safe and secure under their arm, because they don’t know that she won’t take it away from them, if they appear unsure of their intent to purchase. She’s been known to do that.

Pages of ParenthoodIt’s that feeling of knowing that you’re not the center of the universe, but rather one of the pillars of joy that hold up the universe and keep it from sagging out of sync with abundance in the vacuum. The realization that in a world of chaos, you can be the defining moment that brings it all together for good.

Bill Clarke - PLUS In readiness to greet the day, we acknowledge that the abundance of the world is ours to claim and we’re only here this day to share our abundance with those blessed people we meet. We set ourselves up for success as the day comes on, knowing that the joy we feel is more than enough to share with those around us and whatever we’re marketing in our “job” can best be presented when we’ve put our best foot forward, filled up with joy and hope for a day of new beginnings.

The retail marketer filled with energy and exuberance offers more than mere product, she’s giving each customer who stops for a moment, a breath of the air she breathes. Out of her vast and comprehensive world of abundance, she simply offers the gift of allowing others to buy her wares.

How do you use Chocolate Marketing Concepts to fill up your day? Is it a daily experience of the essence of life filled with abundance? Or are you struggling with each moment, lacking the authority to overcome the traumas your life has experienced?

Dare to live with decadence. Chocolate Marketing Concepts are the rich and wholesome anticipation of getting more than you expect while giving more than you have to give out of the abundance of the universe. It all belongs to God and as His child, you can give without limitation. Give it all away and it will come back ten fold. That is the promise.

Jan Verhoeff shares chocolate marketing concepts wrapped up in hope and joy through The Chocolate Drop – a friendly ezine where marketing becomes a joy filled experience of life’s essence.

 

Chocolate Marketing – The Rich Flavor of Chocolate in Marketing Perception

How can marketing come off as easy, cheap and tactless? I just got an email message from some senseless goon describing his most recent package. Love him to death, but I don’t know who is writing his copy – they’re awful!!!

Chocolate Marketing

When you’re writing copy to draw in a prospective customer, you need a sense of urgency, but don’t push the buyer off the cliff before they pay you!

Many years ago, I listened to Conway Twitty sing with Loretta Lynn a song that eventually became one of my favorite songs, “As Soon as I Hang Up the Phone.” Loretta sings from the heart of a woman who is deeply in love with her man, and Conway is the man who is about to break up with her. Throughout the phone call, he’s telling her he’s done, and she’s trying to convince him that it can’t be over, because she’s still in love with him.

This song is the epitome of good copywriting.

When you’re selling an item, although the whole process is about selling something, the dance you share with the reader is lasting and rhythmic, until the very last line, when you hang up the phone. Either the buyer loves you and has bought everything you’re selling them, or they hang up and the relationship is over. You’re done, you’re toast and they move on to the next phone call.

Chocolate Marketing, like good copywriting, leaves a rich – decadent – melting flavor in your mouth. If you’ve got a product that you can present in that light, you’re going to have a buyer. It’s a done deal.

Now, hang up that phone and write!

Jan Verhoeff writes decadent mouth watering copy that satisfies the soul and sells product. Her first love is writing prose, and the lovely rhythm and verse displays itself well in her copy.
Jan Verhoeff - Marketing Expert - Writer

Chocolate Coffee Delights

So, I woke up this morning wanting something decadently chocolate and not a single thing in the house with the slightest chocolate flavor… Not even a little bit of chocolate… except maybe…

YUM.
Chocolate

Ice Cream Bars. Chocolate covered Ice Cream Bars. But, it’s cold outside and I really wasn’t in the mood for something cold. My coffee is fresh and I’m looking at the chocolate bar and my coffee. In it went. Stirred it slightly with the stick still attached and my coffee took on a creamy color as the ice cream melted.

A quick sip and… delicious! It worked, just a little taste of chocolate in my hot creamy coffee. I like it!

Mocha Latte – Killer Chocolate Coffee You Can’t Resist

The first time someone handed me a mocha latte, I sipped it rather carefully. I’m not a fan of sweet coffee. In fact, truth be told, I’d rather eat dirt than drink sweet coffee.

Must be the cowboy in me, er.. cowgirl…

Denver Wedding Solutions

Point is, while I LOVE, READ LOVE LOTS, flavored coffees, I don’t want sugar added to my coffee. In fact, my Dad thinks my coffee could probably stand without the cup, because I like strong flavored coffees. My favorite blend is something with hazelnut in it.

But, I definitely want NO SUGARS in it.

So, chocolate coffee… Um. Yeah.

This one is INCREDIBLE!

Southeast Colorado Recipes

Choose your favorite dark roast coffee beans and about half as much cocoa beans and about three vanilla beans. Grind all the beans to a fine powder in your coffee grinder. Put a teaspoon for each cup of coffee and one for the pot in the filter above your drip coffee maker. (See, you don’t even need a special coffee maker.) Run the water through and pour yourself a tall mug of mocha coffee. Add cream, either whipped or half and half, to the top of your cup. Do NOT stir – you’ll bruise those beans.

Sip this deliciously decadent coffee hot or wait a bit until it cools. It will have a bitter chocolate flavor with just enough strong coffee and smooth cream to keep your taste buds in full quiver for the whole cup. The hint of vanilla is just enough to smooth up the flavor for that delicate balance of ecstasy.

Note: if you like it just a little bit sweet, drop ONE chocolate kiss into the cup before adding your coffee. The Chocolate Drop melts and blends with the coffee leaving your coffee sweeter and sweeter as you get to the bottom of the cup, without overpowering your coffee or cream.

This coffee is the most luscious accompaniment for lemon cheesecake or a raspberry lemon tart. Positively orgasmic! I guarantee it!

Chocolate Marketing Concepts in Decadent Sensual Flavors

By Jan Verhoeff

How can you present chocolate marketing concepts without including decadent, sensual flavors? When my dear friend and co-marketer, Susan Kildahl invited me to play hooky from our respective business interests on Veteran’s Day and go listen to a band led by one of our marketing group members, Hugh Liddle, I couldn’t resist.The idea of playing hooky at age 51, with two grandchildren and two teenaged boys in tow, was just too decadent.

So, off we went, from our south Denver metro homes, up the valley highway to Boulder where our friends and associates were rockin’ it out at the American Legion Post #10, in Boulder, Colorado. Mustache Walker is an incredible local band with plenty of talent for not only singing the big hits, but writing their own hits.

After several rounds of popular hits, they sang “Million Dollars” and dedicated it to Susan Kildahl, the superstar head of Radical Business Triage, an urban Denver Professionals Network of business owners who gather weekly to promote each other and their respective businesses with substantial referrals, recommendations for business development and interactive business networking activities. Susan’s concept of business is, “if it ain’t fun, don’t do it” and she shares her concept with others.

The decadent sensual flavor of business at a Catalyst Coffee event, the mainstream business leads organization that provides the pivot point for Radical Business Triage referral magnets, is more often than not, chocolate. Whether it’s a decadent rich white chocolate mocha over ice or a cherry slurpee style smooth coffee with chocolate and whipped cream topping, these entrepreneurs rock their neighborhoods with not only decadent flavor, but also highly active and successful businesses they run from their homes, high rise offices and neighborhood coffee shops.

IF you’re not part of the group yet, come join us as a guest at a Catalyst Coffee event near you (or at Enchanted Grounds in Highlands Ranch, Colorado). Check the calendar for more details.

Decadent Rich Marketing Concepts

Succulent metaphors offer decadent rich marketing concepts that reveal the secrets of high-profile, mega-profit marketing gurus who publish their efforts online. As we thirst for more information and seek to find solutions for online marketing, the obvious metaphors pass into oblivion and new succulent metaphors come to mind.Decadent Chocolate Marketing Concepts

Consider for a moment, comparing apples to oranges on a product display. The bright colors, flavors and delicious aromas meld and mingle, bringing you into realm of all sensual perception. Consider making this a more effective marketing ploy by adding decadent rich chocolate fountains to sliced fruits, angel food cakes and marshmallows on picks?

Does the decadent rich marketing concept elude you? Or do you become part of the masses rushing to dip your fruits in chocolate?

Sensual perception brings marketing flavors to life. With the realization that all perceptual understanding comes from the five senses, we begin to market to all five senses with decadent words, ploys and thoughts that drive a personal passion.

Who doesn’t love chocolate?

If you’re looking for more than the usual marketing strategies to drive traffic to your business, perhaps you need Decadent Marketing Strategies that bring sensual perception to life.

Advertize – Spell Checker Marketing Ploys

So, you’re looking for unique and successful ways to advertize your business… What a great concept? Marketing with a new thought? Think for a moment about the current marketing methods that work, and wonder out loud about ways to make those methods work for you.
You can’t steal a marketing plan, but you can borrow it with frills.

With copyright infringement laws getting stiffer every day, you must consider the cost of a marketing plan using someone else’s idea. Don’t do it. But do borrow the concept and make it your own.

Kill spell checker?

What? You’re probably wondering if I’ve lost my mind – and as a writer, who grimaces at the thought of misspelled words – I have to admit, I’m wondering too. But the reality is, spell checker doesn’t always work, and when it does work well, it’s sometimes WRONG.

So, is there a synonym, and acronym, or some other -nym that would work well with your preferred marketing tool to get you where you want to go?

Take your marketing to the limit… or the edge… or whatever… but get the mileage you need from your marketing by using phrases and words that get you to profit, simply because it’s necessary. You MUST be profitable, and getting you there is important.

Try using that fierce streak of independence and see if you don’t get further and make better profits from your NEW perception. Stop groaning and use one of these key concepts in your next presentation for greater profit.

>>> Limp biscuit approach – you’ve seen it a million times, the soft sell that grabs a reader’s attention. It’s that southern hospitality capture that gets them and won’t let them go. In fact, most readers will literally walk a mile backward to get to the southern comfort zone.

>>> Brittle Bessie approach – she’s so shrill she annoys you into buying whatever she’s selling, just so she’ll shut up. But it works. Give your readers a bite of Bessie and they’ll come back to see if she’s still whining at high decibel. You know it works! Edith is still a recognized voice on reruns.

>>> Betty Boop approach – sex sells. You don’t have to give it away or sell porn, but be daring enough to show some cleavage and entice those readers to market. There’s a little carnivore in every reader, give them some beef to chew on.

Is it advertize or advertise? Search engine searches often include misspelled words, if the word you choose is often misspelled, consider using the wrong one in your site domain while you optimize your site for both. The pay off may be PROFIT.

The Solution that maximizes your Article Marketing Power is getting more articles out there for your audience to read, that drive traffic to your website and generate more traffic.

Go to http://advertizeyourbusiness.com and accept your FREE two template Article Marketing Resource. You’ll receive our FREE ADvertiZe eZine and offers of FREE ebook Resources.

(c) 2009 – http://janverhoeff.com

Article Source: http://EzineArticles.com/?expert=Jan_Verhoeff

Organic Marketing Drives Chocolate Concept Strategies

Organic Marketing – Moving to the Top of the SEO Heap Naturally

Whether you pay for your web site marketing or do it yourself, it’s always best to have some natural – organic style marketing in your corner. So, what, you may ask, is organic marketing? Let’s have a go at describing organic marketing.

Marketing Organically on the Internet means using keywords and keyword phrases that organically, or naturally, bring your website to the top of the Google search engine without “buying” your way up. For instance, if your latest, greatest keyword phrase is “candy marketing ideas” and your website has something to do with candy, then you might write a blog post titled Candy Marketing Ideas, and several articles with those same words in the title, such as:

1 – 10 Marketing Ideas for Candy Making Business

2 – Delicious Candy Marketing Ideas

3 – Candy Marketing Ideas for Beginners

All these articles would have a link to your website in the resource box, driving business your way. Then you would also want to post each of these in your website/blog, to promote your Candy Making Business. The bio marketing results of organic marketing strategies is that your website, links and articles become the top listed results for the keyword phrases you’ve chosen.

If the keyword phrases you’ve chosen are searched for, by your specific marketing niche, you’ve got a winning traffic driver for your market. To get results for your marketing efforts, you need to be sure your specific niche of buyers is looking for those specific terms when they search online.

A good marketing survey will tell you what words are being searched online, but you’ll need more detailed results to know if your specific market is searching for those same words. Ask them.

When a customer calls, or you get an email from your customers, ask them what they search for when they search the internet. The alternative to asking them is to play with the words you use when you’re writing articles. If you write an article that gets dramatic results quickly, but no signatures on your Ezine Subscriber form – chances are nobody who is searching for that topic is looking for YOU. If you get a lot of subscribers, you’ve hit pay dirt! Keep Digging.

Internet Marketing Results from Bio Marketing brings organic recognition to your website with keyword phrase (or Brand) recognition. Driving the market your way means success.

The most powerful resources on the Internet cannot possibly drive more traffic your way than you can magnetically attract using your own good judgment and business development skills once you know the basics. Online Marketing Strategies can be learned easily and effectively when you have an instructor who has the skills to teach.

Move your business to the top of the search engine with organically grown marketing strategies you’ll learn at http://advertizeyourbusiness.com and get FREE Access to Internet Marketing Tools and Strategies you’ll use every day.

© 2009 – http://janverhoeff.com

 

Axe – Chocolate Marketing Extreme

When I first saw this commercial on www.youtube.com I laughed out loud, because my oldest son is Axe Crazed! He thinks there’s nothing like Axe to make a man macho. Um… Yeah. Now, I can see occasionally, if a guy wants to impress his lady, wearing Axe Dark Temptation, but this is an incredible chocolaty spoof on reality.

Check out the woman taking a bite out of the Mr. Chocolate on the high-speed. Total Orgasmic Chocolate!

Can you imagine walking along the street and your arm being yanked off by a passenger speeding by? Risk it all with Axe Dark Temptation…

I’ll take a Decadent Desert. Pass the Orgasmic Chocolate Please!

Surviving the Winter Chill – Random Warmth

When Bill Clarke sends warmth my way, it’s usually in the form of comfort food. He often brings me a pie, takes the kids and I to dinner, or sends me chocolates from his favorite chocolate haven. So, I checked out his favorite chocolate haven, to see if I could send myself some chocolates. (It’s tax season, I can always use an extra hug during tax season.) I found out, I’d have to take out a personal loan online to be able to afford those chocolates.

Billy, you’re now my new best friend. Have I told you lately how much I appreciate you?

Sometimes, a girl just really needs something SPECIAL to help her survive the chill and the random warmth of chocolate offers such great potential.  So, tonight, when I realized that chocolate was probably out of my reach, I considered what else I might like to have to warm the chill?

As a writer, I can usually come up with something a bit grandiose and wonderful that keeps me lovin’ the snow. What I came up with is writing.

You got it, writing. Nothing more, nothing less, and certainly nothing with calories. Just plain ole, on the puter writing that I love to do.

So, while the rest of the world is worrying about the cold ice blowing through the power lines and strangling traffic,  I’ve been playing with marketing concepts.

Several thoughts came to mind, I’d like to share with you.

1. Chocolate Marketing Concepts means wealth and riches outside the value of the dollar.

2. Marketing has more to do with creating a community than it does with selling product.

3. Networking options on the Internet offer the greatest single opportunity known to man.

4. Without actual product on some level, all the marketing in the world won’t mean a thing to anyone.

5. Marketing online means I have a greater responsibility to the general development of business than the neighbor down the street, marketing to his neighborhood.

These basic concepts of marketing warm my heart. What about you?

For more marketing information, visit Decadent Marketing.